PARAPHERNALIA opens its doors in 1966, a boutique situated amidst the artistic district of Milan: Brera. A mosaic of interesting objects and perfumes from all over the world make-up PARAPHERNALIA’s particularity. Suddenly, the boutique becomes a meeting point for
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students and artists of the district, discussing and confronting their ideas. With the birth of the laboratory, architects and designers meet in the backroom of PARAPHERNALIA. Ideas with the taste of Design fill the store. From the circular mirror with a plastic orange rim to the fluorescent poster of Jimi Hendrix, objects signed by PARAPHERNALIA quickly become icons of the times. Young artists find their – playground – letting their creativity to the service of PARAPHERNALIA. PARAPHERNALIA becomes a reference point in Italian Design. Production at an industrial scale of Designer objects is established. At the MACEF exposition, a black monolith rises in the corner of the PARAPHERNALIA stand. Behind a Plexiglas window in the monolith, aluminium objects can be previewed, the first PARAPHERNALIA writing instruments are presented to the public (AL 13). The name PARAPHERNALIA is changed to PARAFERNALIA® and deposited as trademark. Production is diversified and the brand is introduced in schooling accessories, and beauty stores.
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Parafernalia Writing Instruments |
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manufacturer website: www.parafernalia.it |
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